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Red Threads Archive

Explore our full catalog of previous issues
Sounds Like a Hit

Aug 13, 2026

•

2 min read

Sounds Like a Hit

People decide long before the chorus

Jaime Solis
Jaime Solis

Strategy

+1

Parachutes and Handbags

Aug 4, 2026

•

6 min read

Parachutes and Handbags

The two kinds of value in every price tag

Jaime Solis
Jaime Solis

Creativity

+2

Cardboard Boxes

Jul 22, 2026

•

5 min read

Cardboard Boxes

Saving time, or spending it?

Jaime Solis
Jaime Solis

Entrepreneurs

+2

Nobody Asked for This

Jul 11, 2026

•

5 min read

Nobody Asked for This

Why serious builders hunt for pain

Jaime Solis
Jaime Solis

Entrepreneurs

+2

Dead Reckoning

Jul 1, 2026

•

6 min read

Dead Reckoning

Your midpoint strategy check-in

Jaime Solis
Jaime Solis

Operations

+2

Keep it Like a Secret

Jun 21, 2026

•

5 min read

Keep it Like a Secret

The cost of guarding your ideas

Jaime Solis
Jaime Solis

Attention

+2

12 Notes

Jun 14, 2026

•

6 min read

12 Notes

The power of genres and categories

Jaime Solis
Jaime Solis

Entrepreneurs

+2

Grab the Baton

May 31, 2026

•

6 min read

Grab the Baton

Why becoming the conductor matters

Jaime Solis
Jaime Solis

Media

+2

The Authenticity Trap

May 24, 2026

•

7 min read

The Authenticity Trap

What your customers really signed up for

Jaime Solis
Jaime Solis

Culture

+2

Borrowed Maps

May 15, 2026

•

6 min read

Borrowed Maps

How to consider the advice you're given

Jaime Solis
Jaime Solis
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